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Principle appointed as retail brand implementation agency to leading global carmaker

Principle appointed as retail brand implementation agency to leading global carmaker

01/01/1970 01:00

01/01/1970 01:00

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International brand implementation specialist Principle has been selected by premium German car manufacturer BMW to manage and implement the global rollout of its Future Retail dealer showroom concept.

The sole supplier agreement will see UK and USA headquartered Principle manage and implement the interior rebranding of the BMW and MINI dealer networks around the world.

The project encompasses the worldwide management and tracking of the new showroom furniture, marketing communication elements, IT and training. Principle will provide global and national sales company level project management resources, alongside warehousing and logistics, and installation services for the changes to the dealer showrooms.

Included within the rollout of the interior concept, Principle will be responsible for the on-going implementation of marketing communications updates at the dealerships.

The project will be managed using Principle’s custom designed, brand implementation management portal, which provides real-time data showing the progress and status of each dealer, while tracking the brand assets being deployed.

Paul Shilling, Principle’s Managing Director, said: “Principle’s global presence and capabilities, experience of managing international projects for major brands and innovative culture means it is uniquely well placed to deliver everything required for this exciting new project.”

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7 Rules of Brand Implementation

7 Rules of Brand Implementation

Principle is to implement the BMW brand at dealerships around the world.
Principle specialises in managing automotive brand implementation projects.
Principle will use its international project management expertise on the rollout.
Principle will manufacture and install marketing communications displays for BMW showrooms.
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